Digital Microlearning: A Case Study

In this case study, we share how our partner, SyNet EMEA, assisted a global organization using digital microlearning to build knowledge and understanding of key digital concepts for employees using a blended learning approach including self-paced learning, group discussions, videos and mobile learning.

Situation:

A global pharmaceutical and consumer products organization wanted to equip manufacturing employees with key digital concepts to prepare them for future business, more focused on use of data and digital solutions. Because of production demands, they needed to offer a solution via engaging and time-sensitive channels of learning such as digital microlearning. The organization wanted to create dialog between members and leaders (who had attended executive-level digital acumen programs of their own) while also identifying employees who could serve as digital champions and cascade the learning

Desired Outcomes:

• Share core digital concepts across the manufacturing team.
• Create a common vocabulary for manufacturing employees.
• Recognize basics of data, analytics and effect to work streams.
• Develop a digital mindset for individuals that leads to institutionalization of a digital culture for the organization.
• Engage in problem solving between leaders and employees, leveraging data and digital solutions.

Our Solution:

SyNet developed a multi-modal curriculum incorporating videos, reading assignments, problem-solving activities and group discussions in a series of eight, 15-minute learning “nuggets.” Total duration of the curriculum is two hours and the suggested span for completion of activities is one month. Learning can be completed asynchronously or in team learning events led by supervisors. This “digital pill” is book-ended with a formal launch event to prepare the facility employees and application activities following the mobile learning.

Product and Services Used:

• Needs assessment services
• Curriculum design and content curation
• Instructional design and development services
• Media production services
• Third-party platform integration with NovoEd
• Administration and coordination with manufacturing supervisors
• Evaluation and measurement administration and analysis

Success Indicators:

• Expanded program audience to all manufacturing employees
• Utilized site-specific messaging and communication channels
• Allowed access to content 24/7 on multiple types of mobile devices
• Integrated with NovoEd platform for flexible, self-directed learning
• Delivered in multiple languages
• Produced reports and metrics for learner engagement
• Trained 2,500 employees initially